Main
Objective of Business Firm
Making a profit
Profit
means business firm must earn revenues in excess of costs.
Opportunity
Cost
By
economist point of view:
Cost
is not what has been paid but what has been given up by taking
one action rather than another
Opportunity cost is the measure of what has been given up.
The opportunity cost of an
action is the value of the best forgone alternative.
Opportunity cost may be divided into two:
Explicit Cost - Also called an Accounting Cost, is incurred when
an actual payment is made. Identification: Money Changes hand
Implicit Cost - Is incurred when an alternative is sacrificed
Accounting Profit
When
business revenues exceeds business expense
Accounting Profit = Revenues - Expenses
While
calculating accounting profit we consider only explicit cost as
an expense.
Economic Profit
When
business Revenues exceeds Total opportunity cost
Economic Profit = Revenues – Opportunity Cost
Economic Profit = Revenues – (Explicit Opportunity Cost +
Implicit Opportunity cost)
While
calculating Accounting Profit we consider both explicit and
implicit opportunity cost as expenses.
Economic Loss
When
Total opportunity cost exceeds business Revenues
Economic Loss = Opportunity Cost - Revenues
A
normal Profit is a return that the time and capital of the
entrepreneur would earn in the best alternative employment and
is earned when total revenues equals total opportunity cost.
A
normal profit is an economic profit of zero.